Privacy policy

• 3.1 Any personal Data you submit will be retained by Adaptiv Personalised Learning for as long as you use the Services and Systems provided on the Web Site. Data that you may submit through any communications System that we may provide may be retained for a longer period of up to one year.
• 3.2 Unless we are obliged or permitted by law to do so, and subject to Clause 4, your Data will not be disclosed to third parties. This includes our affiliates and / or other companies within our group.
• 3.3 All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security, see Clause 9 below.
• 3.4 Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Web Site. Specifically, Data may be used by us for the following reasons:

• 3.4.1 internal record keeping;
• 3.4.2 improvement of our products / services;
• 3.4.3 transmission by email of promotional materials that may be of interest to you;
• 3.4.4 contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Web Site.

• 5.1 Adaptiv Personalised Learning may, from time to time, expand or reduce its business and this may involve the sale of certain divisions or the transfer of control of certain divisions to other parties. Data provided by Users will, where it is relevant to any division so transferred, be transferred along with that division and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was supplied by you.
• 5.2 In the event that any Data submitted by Users will be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will be given the choice to have your Data deleted or withheld from the new owner or controller.

• 6.1 Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:

• 6.1.1 use of Data for direct marketing purposes; and
• 6.1.2 sharing Data with third parties.

• 7.1 You may access certain areas of the Web Site without providing any Data at all. However, to use all Services and Systems available on the Web Site you may be required to submit Account information or other Data.
• 7.2 You may restrict your internet browser’s use of Cookies. For more information see Clause 10 below.

• 8.1 You may access your Account at any time to view or amend the Data. You may need to modify or update your Data if your circumstances change. Additional Data as to your marketing preferences may also be stored and you may change this at any time.
• 8.2 You have the right to ask for a copy of your personal Data on payment of a small fee.

1. What Data We Collect Adaptiv Personalised Learning collects the following types of personal data when you visit our Websites or use our Services. We take steps to minimize the collection of personal data from the product to only what is necessary to provide the services.

2.

• 2.1 Information We May Collect via Technological Means.Our servers, which are hosted by a third-party service provider, collect certain technical data about your device and software, including your browser type, operating system, IP address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session and may indicate your general location), domain name, and/or a time stamp of your visit. We automatically gather this data and store it in log files each time you visit our website or access an account on our network. Unless you have provided PII in connection with your use of the Services (for example, by creating an account), we cannot use such technical data to identify your name or contact information.We may also directly collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends in connection with the Services. We collect and use this analytics information in aggregate form such that it cannot reasonably be used to identify any particular individual.

2.2

• Performance Cookies: These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
• Functional Cookies: These cookies allow the provision of enhanced functionality and personalization, such as videos. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these features may not function properly.
• Strictly Necessary Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

2.3

2.4 Information Provided by You When Visiting Our Websites.

3. How We Use the Data We Collect.
In summary, we use your personal data to respond to your requests, to provide, secure, and enhance the Services, and to comply with our legal obligations. In particular,  Adaptiv Personalised Learning uses your PII for the following purposes as necessary and as permitted by applicable law:

• Identify you as a user or visitor of our Services;
• Facilitate the creation of and secure your account for use of our Services;
• Provide and administer your use of the Services;
• Personalize and improve the quality of your experience when you interact with our Services;
• Send you a welcome e-mail to verify ownership of an e-mail address provided when your account was created;
• Send you administrative e-mail notifications, such as security or support and maintenance messages;
• Respond to your inquiries and requests;
• Provide you with newsletters you request or surveys;
• Send you information about upgrades and special offers related to our Services;
• Comply with applicable laws and regulatory requirements;
• Respond to lawful requests, court orders and legal process; andProtect our legal interests or those with whom we do business.

4. We may also compile statistical or anonymized, non-personally identifiable information and use or transfer such information for any purposes; provided, however, that such data has been fully de-identified and cannot in any way be traced back to the customer or user and does not contain any personally identifiable information. ‍

Third-Party Online Analytics Services
In connection with our Website and emails, we may use third-party online analytics services, such as those of Google Analytics. These analytics services use automated technologies to collect information (such as email address, IP address, and device identifiers) to evaluate, for example, use of our products and services and to diagnose technical issues. To learn about how Google Analytics collects and processes data, you may visit https://policies.google.com/technologies/partner-sites.‍

Third-Party OpenAI Services
We utilize OpenAI's application program interface ("API") to power the AI functionality of our Services. Adaptiv Personalised Learning has introduced a BYOK (Bring Your Own Key) function so you are in control of costs,usage and and the option to opt-out of modal training. While we strive to maintain the highest level of data security, we encourage you to review OpenAI's API Privacy Policy separately to understand their data handling practices. We are committed to ensuring that the use of OpenAI's API aligns with applicable data protection laws and regulations.  

5. Other Third-Party Services
It's important to us that we keep your information safe and secure. In order to help  Adaptiv Personalised Learning provide, maintain, protect and improve our services,  Adaptiv Personalised Learning shares information with other partners, vendors and trusted organizations to process it on our behalf in accordance with our instructions, Privacy Policy, and any other appropriate confidentiality, security or other requirements we deem appropriate. These companies will only have access to the information they need to provide the  Adaptiv Personalised Learning service. We do not share your personal data with third parties for their own marketing purposes, including direct marketing. We do not permit contextual advertisements, marketing, or other third-party advertising and promotion in our services. This policy applies to all users, regardless of location. Your personal data will only be shared with third-party service providers in order to fulfill the specific services you have requested from  Adaptiv Personalised Learning and in compliance with this Privacy Policy.

Information Sharing and Disclosure
To the extent permitted by applicable law,  Adaptiv Personalised Learning may disclose your PII in the following circumstances:
Service Providers.

• We may engage our affiliates or third-party organizations or individuals to support us in connection with the purposes listed above, such hosting providers, subcontractors, and third-party payment processors.

• It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for  Adaptiv Personalised Learning to disclose your PII. We may also disclose your PII if we determine disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users.

• We may share your PII if  Adaptiv Personalised Learning engages in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of  Adaptiv Personalised Learning assets, financing acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities (e.g., due diligence).

• We may also disclose your PII in other circumstances with your prior informed consent. Service providers acting on our behalf are obliged to adhere to confidentiality requirements no less protective than those set forth herein and will only receive access to your PII as necessary to perform their functions.

6. How We Protect Your Data -- Security
We are committed to protecting the security of information received via the Services, including PII. If we collect PII from you, we provide reasonable and appropriate administrative, technical, and physical security controls designed to protect your PII from unauthorized access, use, or disclosure. Despite our efforts, no security controls are 100% risk-free, and  Adaptiv Personalised Learning does not warrant or guarantee that your PII will be secure in all circumstances. If you create an account, you are responsible for keeping your account credentials and passwords secure and not allowing others to use your account.

• We offer you choices regarding the collection, use, and sharing of your PII. Where permitted by applicable law, we may periodically send you free newsletters and e-mails that directly promote the use of our products or services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to "opt-out" by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly. Despite your indicated e-mail preferences for other matters, we may send you administrative notices such as updates to our Terms of Use or Privacy Policy and similar account notices.

• Your Rights to Access, Correct, or Delete Your Personal Information.You may edit any of your PII in your account on the Services, including contact information and/or notification settings, by editing your account profile. You may have the right to make other requests under applicable law related to your personal data in our possession, and depending on applicable law, you may have the right to appeal our decision regarding your request. Contact us at info@getadaptiv.com if you have questions or a request regarding your personal data. Your rights may include a right to access your personal data that we process and transfer it, correct it, delete it (erasure), restrict it or object to its sale or use for direct marketing purposes, and to not be retaliated against for exercising your rights. We will do our best to honor your requests.If we deny a request and you have a right to appeal, we will provide information about how to exercise that right in our response. If you are in the EU or UK, you can contact your data protection authority to file a complaint or learn more about local privacy laws.You may request that we delete your account information by sending an email to info@getadaptiv.com, but please note that we may be required (by law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements).  Adaptiv Personalised Learning will respond to such requests within thirty (30) days or sooner if required by applicable law. When we delete account information, it will be deleted from the active database, but may remain in our archives for a limited amount of time. We will otherwise retain your information for as long as your account is active, as needed to provide you with the Services you have requested, or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

• Information Processed Under the Direction of Customers.If a school or other organization has registered for the Services (a "Customer") and your PII has been collected by  Adaptiv Personalised Learning as a result of such organization's use of the Services,  Adaptiv Personalised Learning collects and processes any such PII of yours under the directions of the relevant Customer. If these circumstances apply to you and you wish to access, edit, delete, or exercise any rights you may have under applicable data protection laws with respect to any PII that we have collected about you, please direct your query to the relevant Customer as this may expedite the completion of your request. We nevertheless provide reasonable assistance to our Customers to give effect to data subject rights as appropriate and required by applicable laws.